Ethnic marketing
Brainworker – Community Marketing attends to communities as follows:
GLBTs (gay lesbian bisexual and transgender persons): also known as gay-marketing, its about the address of homosexual persons. Different scientifically studies assuming the case of 5 – 15%, general assuming 10%. In areas of high population even more. For the Austrian market, with a total population figure of 8,1 mio. that means 810.000 gays and lesbians.
The second, less but as well interesting target-group are Turks in Austria.
Ethno TR: Ethno marketing in our case reduced for the inhabitants with Turkish roots in Austria, is getting more and more attention. More immigrants are coming to our country. They work here, raise families and spend their earned money. Based on failure reliable sources, we cannot record a number of in Austria living Turks. Neither the citizenship nor the at household used language, offers specific patterns. Approximately we talk about more than 250.000 persons with Turkish roots.
What combines both Communities?
Both are more than brand-conscious and prestigious, they are easily addressable inside the community and further more loyal customers.
The evident attraction of this target group is without controversy. The risk is, to set work on blind enthusiasm without having target-group orientated background-informations.
You don’t have to forget that if the faith once is lost, especially within these target-groups, it is very difficult and with high effort to reproduce.